owned media

Owned Media Matters

What is owned media?

What is owned media? It’s any communication channel or promotional material that you control. Logos, brand imagery, brand language, websites, brochures, blogs, newsletters, white papers, videos, presentations, proposals, seminars, books, annual reports, and customer communications are all examples of owned media. Your company’s Facebook, Twitter, YouTube, and LinkedIn pages are also types of owned media.

A strong owned media presence is vital to the success of any business. Which owned media elements should you deploy? Which ones can you ignore? Once you know what you need, how do you get these important marketing assets produced?

These are all questions that Praesentia can help you answer. We have nearly 20 years of experience planning for, producing, and leveraging owned media channels for clients. We handle the concept and copywriting, then work with on-call partners or the vendors of your choice to produce the final product.

Ready to get started? Let’s do it! Contact Praesentia at 615.400.1333 or via email to request your complimentary consultation.

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What do you need? Praesentia can help you produce a wide variety of owned media assets.

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