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owned media

Owned Media Matters

What is owned media?

What is owned media? It’s any communication channel or promotional material that you control. Logos, brand imagery, brand language, websites, brochures, blogs, newsletters, white papers, videos, presentations, proposals, seminars, books, annual reports, and customer communications are all examples of owned media. Your company’s Facebook, Twitter, YouTube, and LinkedIn pages are also types of owned media.

A strong owned media presence is vital to the success of any business. Which owned media elements should you deploy? Which ones can you ignore? Once you know what you need, how do you get these important marketing assets produced?

These are all questions that Praesentia can help you answer. We have nearly 20 years of experience planning for, producing, and leveraging owned media channels for clients. We handle the concept and copywriting, then work with on-call partners or the vendors of your choice to produce the final product.

Ready to get started? Let’s do it! Contact Praesentia at 615.400.1333 or via email to request your complimentary consultation.

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What do you need? Praesentia can help you produce a wide variety of owned media assets.

Don't see what you want on this list? Just ask!

  • Praesentia founder Gayla Zoz has been working as a marketing consultant, public relations consultant, and commercial writer for two decades. Her client list includes companies in more than 20 industries, including healthcare, education, government, consulting, retail, legal, non-profit, and manufacturing...
    As a marketing and communication consultant, Gayla has guided the efforts of political campaigns, small business marketing and public relations initiatives, and employee communication campaigns. As a coach, she has helped people in every walk of life become more skilled and confident communicators. She has helped entrepreneurs clarify and refine business ideas, and has written dozens of business and strategic plans for organizations in a wide variety of industries. As a commercial writer, Gayla’s work has appeared in publications such as Profiles of Diversity Journal, Nashville Lifestyles, Trade & Commerce Magazine and Who’s Who in Nashville, and can be found on websites and in print media of many businesses and organizations in the United States and Canada. Her technical writing credits include franchise operations manuals, business start-up guides, employee handbooks, and training programs. As a communication strategist, Gayla has guided the efforts of political campaigns, benefits transitions, union avoidance campaigns, and business initiatives of all kinds. Before launching Praesentia, Inc. in 2001, Gayla spent nearly 15 years with RR Donnelley & Sons Company in a variety of leadership roles culminating as acting Vice-President of Human Resources. Her career has been marked with many innovative and pioneering initiatives designed to maximize results by enhancing individual, team, and organizational communication. She has designed and facilitated strategic planning workshops for groups of all kinds, including non-profits, local government, civic groups, and executive teams in the United States, the United Kingdom, and China. Gayla holds a bachelor’s degree in Business Administration from Bowling Green State University. She is a Certified Organizational Development Practitioner Certification and a Certified Project Management Coach.
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