owned media

Owned Media Matters

What is owned media?

What is owned media? It’s any communication channel or promotional material that you control. Logos, brand imagery, brand language, websites, brochures, blogs, newsletters, white papers, videos, presentations, proposals, seminars, books, annual reports, and customer communications are all examples of owned media. Your company’s Facebook, Twitter, YouTube, and LinkedIn pages are also types of owned media.

A strong owned media presence is vital to the success of any business. Which owned media elements should you deploy? Which ones can you ignore? Once you know what you need, how do you get these important marketing assets produced?

These are all questions that Praesentia can help you answer. We have nearly 20 years of experience planning for, producing, and leveraging owned media channels for clients. We handle the concept and copywriting, then work with on-call partners or the vendors of your choice to produce the final product.

Ready to get started? Let’s do it! Contact Praesentia at 615.400.1333 or via email to request your complimentary consultation.

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What do you need? Praesentia can help you produce a wide variety of owned media assets.

Don't see what you want on this list? Just ask!

How did these limiting beliefs get in my subconscious mind?

Most of these limiting beliefs got into your subconscious mind through emotionally challenging experiences you had when growing up. If you did not get enough of:

  • The Loving patient attention you needed
  • Acceptance for who you were, rather than your parents expecting you to be their way
  • Acknowledged with appreciation, rather than feeling you were a burden
  • Positive support in learning new things, rather than being judged or belittled
  • Encouraged to follow your inner compass, rather than pushed towards others unrealistic expectations
  • Appropriate loving affection and touch, rather than abusive or no touch at all.
  • Supported through your emotions when you felt sad or scared, rather than told how you should feel, or put down for expressing them
  • Supported when you were excited, rather than suppressed down because the noises of being a kid bothered others
Then chances are you learned from a very young age that being who you are was NOT SAFE and took on the belief that you were either:
  • Not good enough
  • Not worthy
  • A bad person
  • Everything is your fault
... and you learned to abandon your own feelings and true self to try to:
  • Be loved and accepted
  • Be perfect to not get into trouble
  • Avoid unwanted attention by keeping quiet and small
  • Rebelled and made noise because bad attention was better than none
When TOO MUCH happens to us than we are able to manage (particularly when its from the people who are supposed to support us through our emotional challenges, like our parents) then our subconscious survival systems kick in and disconnect us from our body into coping behaviours because its just too much to process. This is how we survived through the difficulties, but when the survival systems were prolonged over time, negative byproducts began to result.
  • We learned to disconnect from body feelings, needs and intuition
  • We learned to disconnect from our real self in favour of the false survival identity
  • We got stuck living life in fearful thoughts rather than from our body/hearts guidance
  • We got into the habit of masking who we really are and what we really feel
  • Stress became a normal every day thing because Fight or Flight got stuck in the ON position
No wonder we have stress, anxiety, negative thoughts, lack of confidence, don't feel good enough or afraid to put ourselves out there.... because from the way we were treated, we of course took on the belief that we are not good enough and don't matter.... what else could we have concluded from that! The truth is that our suffering is caused by all the years of trying to be something or someone that we are not. Through being pushed to meet unrealistic expectations we learned to abandon who we really are and took on the false belief that we are not good enough. This takes a lot of energy and effort to continuously maintain the dissconnection from our body feelings and real self! Subconscious Programs and Survival Systems These subconscious programs are not bad, in fact they are good, because they did a good job at helping you survive challenging times, but they just do not know that their job was completed long ago... and that they can help us now by putting all that energy into your current goals and life circumstances. It is like a big company that used to make a popular product that became absolute, so the company started making a new product that was more appropriate to the current times. A memo was sent to all the departments to make the appropriate changes. Unfortunately one department did not get this memo, so for years it just kept doing the same job it has always done, thinking they were doing really great! One day the CEO was trying to assess why productivity was always feeling limited no matter how hard they worked, and he discovered that one department was always holding them back. Once this department was told "Thank you for doing such a good job with that old product, but now we would like to show you our new product and business goals", and then supported to let go of the old product procedures and shown the new processes, they caught on and the business quickly became a big success!

Get Started Today

Whether you’re just launching your business, or you’ve got some experience under your belt and want to up your game, Praesentia can help you reach your goals.

Call 615.400.1333 or email us to schedule your no-obligation consultation.

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