Earned Media Defined
Earned media (often called "free" media) refers to publicity you get that doesn't come from paid media. Think of earned media as the conversations that people are having about your business. Those conversations can be happening anywhere--in newspapers, magazines or broadcast media, on social media sites like Facebook, or on any site that gives people the ability to write reviews.
Many business owners overlook earned media or limit it to the generation of the occasional press release. Do this at your peril. The reputation of your business is at stake.
Praesentia can help you start, manage, and optimize the conversations people are having about your business. Here's how.
Online Reputation Management & Reviews
What are people saying about your business on social media? On review sites? On Google? If you don't know, it's time you did.
We live in a digital age where buyers can quickly and easily broadcast their opinions to many others. There’s no opting out of having reviews left about your business online. 92% of people read online reviews and 88% of consumers trust reviews as much as they trust personal recommendations. Customer sentiment can be a powerful driver for the growth (or decline) of any business.
Praesentia will claim and populate your company's free profiles (did you even realize you had them?) on Google, Yelp, and other social and review sites, and then implement a state-of-the art reputaton management system that gives you a hands-off way to solicit, monitor, share, and respond to reviews in a way that makes sense for your business.
Your online reputation matters. Call Praesentia at 615.400.1333 or email us.
Start conversations (and get free publicity) by submitting press releases and public service announcements about newsworthy topics to media and influencers in your area. Praesentia relieves the burden of having to write press releases (it's actually an art form) and the even bigger hassle of doing the research needed to create distribution lists. We handle it from start to finish, including the process of securing a free bulk email service for the distribution of your content to local influencers.
Get expert help. Call Praesentia today at 615.400.1333 or email us.
Public & Media Relations
Something happens. The media is at your door. Or something is happening and you want the world to know about it. What do you do? Praesentia can help you develop and deliver the right reponse in a crisis situation, or round up reporters to cover or write about a newsworthy company event.
Remember, earned media is all about the conversation. You have more control than you think. Call Praesentia today at 615.400.1333 or email us.