Owned media is any communication channel or promotional material that you control. Logos, brand imagery, brand language, websites, brochures, blogs, newsletters, white papers, videos, presentations, proposals, seminars, books, annual reports, and customer communications are all examples of owned media.
A strong owned media presence is vital to the success of any business. Which owned media elements should you deploy? Which ones can you ignore? Once you know what you need, how do you get these important items produced?
These are all questions that Praesentia can help you answer. We have nearly 20 years of experience planning for, producing, and leveraging owned media channels for clients. We handle the concept and copywriting, then work with on-call partners or the vendors of your choice to produce the final product.
Blog Article Ghostwriting
Don't let stale content tarnish your company's reputation. A blog can be a powerful voice to promote your brand. Drive users to your blog by sharing posts across social media platforms. Praesentia can manage every part of the process.
Website Content Plans
Want to create a website that will get results? Looking to give your current site a facelift? Let Praesentia develop a content plan for your site, help you harness and leverage the right capabilities, and then write powerful copy that will help you meet your goals.
Video can be a powerful component in any owned media strategy. Praesentia gives you an affordable, hands-off way to produce high-quality videos that instruct, educate or entertain. Use them everywhere--on your website, on social media channels, and as part of your paid media strategy.
Marketing &Sales Collateral
Need print or online promotional collateral but don't have the time, talent, or energy to produce it yourself? Enter Praesentia. Let us develop the concept and copy for marketing and sales collateral, including brochures, capability pieces, spec sheets, product overviews, and more. We'll then work with one of our on-call graphic designers or the vendor of your choice to produce the finished product.
Want to reach out to customers, prospects, or referral sources with a periodic newsletter? Praesentia can help you choose the format (print, digital or both), develop an editorial calendar, and then manage every aspect of production and distribution.
Social Media Content
Mastering the owned media part of social media is vital for most businesses these days. If you're not sure how social media is relevant for your business, or you'd like to leverage this powerful platform but don't have the time or skill to create posts yourself, Praesentia can handle it all for you. Read more about our social media services.
Articles & Profiles
Many paid media opportunities offer the ability to showcase owned content in the form of magazine articles or company profiles. Praesentia can help you make the most of these opportunities by presenting your company and its offerings in well-written articles that will help you get results.
...and the rest
Owned media comes in dozens of flavors...almost too many to list. Praesentia can help you with all of them, including executive and staff biographies, talking points for presentations, keynote speeches and presentations, book projects (either as a ghostwriter or collaborative author) and much more.
Where is your owned media falling short? Bring it up to speed. Call Praesentia today at 615.400.1333 or email us.